Care Guidance

We match and place those who need aged care with those who provide aged care by fusing technology with scaleable services.

  • Health & Fitness
  • Australia
  • January 2015
  • 0-5

Care Guidance

We match and place those who need aged care with those who provide aged care by fusing technology with scaleable services.


You must be a sophisticated investor in order to view the Funding Details.

You mustSign Into view this content.



  • We match and place people who need aged care with providers of aged care.
  • We take the stress out of the transition to aged care by leveraging technology to deliver scaleable services.

Business Summary

The aged care system is fragmented and difficult to navigate. Care Guidance uses matching technology and case management services to bring together aged care consumers and aged care providers. Our solution is unique, proprietary and scaleable.

It’s heart-breaking to realise your parent needs aged care. Worse, the system is complicated and opaque. Andrew Campbell founded Care Guidance after the difficulty he had placing his father into care. Our dream is to deliver a compassionate, affordable and scaleable transition service.

Aged care is a growth market due to the ageing population. Demand for aged care beds will grow from 190,000 to 235,000 in the next 7 years. Residential aged care funding will grow by 8.2% in the next 3 years. 3 aged care providers have listed on the ASX, with more expected to follow.

We fuse proprietary matching technology with a case management service to deliver quick and affordable placements.

Matching Technology: Our searchable database of vacancies has visibility of over 17,000 aged care beds and enables us to rapidly locate a suitable vacancy for a client, driving down the cost per placement.

Placement Service: We've developed and concept-tested our high-touch service, which responds to demand for help from a real person.

Our unique product uses technology to drive efficiencies in a high-touch service, delivering an affordable and scaleable quality product. Aged care is a market largely ignored by innovators. We have an opportunity to get in on the ground floor with a multi-faceted solution that will help multiple actors within the healthcare and aged care industry.

Our marketing campaign will increase brand and solution awareness. The funnel has been developed to hit key touch points for people seeking aged care: - hospitals - GPs - financial planners - retirement villages

We will also target the key consumer demographic directly through traditional and social media channels.

We bring aged care consumers and aged care providers together to remove the pain for multiple stakeholders caused by a lack of coordination in the system.

From a standing start in July 2015, the team at Care Guidance has proven demand and willingness to pay through a concept-test which generated revenue and exceptionally positive feedback from clients.

Aged care providers have also demonstrated they are willing to engage by providing regular updates to Care Guidance on their vacant beds, recognising our capacity to assist them to fill empty beds.

Care Guidance is also in talks with other potential partners, including hospitals and financial planners.

2016 annualised revenue run rate: $120,000 Paying clients since 2015: 22 Average revenue per client: $1,200 Aged care facilities covered in vacancy database: 200 Aged care beds covered in vacancy database: 17,000

The market for aged care assistance is underdeveloped. Some help is available online via web-based directories and review sites, but these offer no personalised assistance with the multi-step process of aged care placement. Offline aged care placement agencies also exist, providing a service similar to Care Guidance. However, their product is unaffordable to many.

Our matching technology allows us to get an instant picture of available aged care beds. This reduces staff hours required to make an aged care placement, driving down the cost per transaction.

Pitch Deck

You must be a sophisticated investor in order to view the Pitch Deck.

You mustSign Into view this content.



Lydia Paterson

Lydia brings extensive and in-depth knowledge of the aged care industry developed while working as an adviser to the federal Aged Care Minister. Her insights have positioned Care Guidance to respond to increasing consumer choice in aged care, and to identify opportunities for entrepreneurs to fill gaps and solve problems within the industry.

Andrew Campbell

Andrew has over ten years' experience in private equity, finance and building businesses. He is driven to make aged care easier by the frustration he experienced first hand when trying to find care for his own father. Andrew has a Masters of Applied Finance from Melbourne University.

Board of Advisors


Paul Hardy

Chairman & Investor
Paul has more than 37 years’ experience in the consulting industry on both a national and a global scale, and has particular expertise in strategic planning and business development. For seven years Paul was Chief Executive Officer of Aurecon, one of the world’s leading engineering, project delivery, advisory and technical services companies. He now serves as Non-Executive Director to Pitt&Sherry.

Peter Murphy

Investor & Advisor
Co-Founder and Executive Chairman of PAN Group Australia. 30 years experience typically as CEO/MD of private equity-owned assets, and a five year term as MD of Levis Australia and NZ.

Nick Montague

Co-Founder and Director at PAN Group Australia. Previously held a number of key financial and operational roles with a focus on driving performance in private equity-owned assets.

Lindsay Bevege

Investor & Advisor
CEO of SmartWard, a leading health IT company. Director of Business Outlook and Evaluation, a boutique management consultancy that advises research and technology-based companies.

Christopher Koch

Investor & Advisor
Deputy Chief Financial Officer of Formerly Associate Director of Director of Investment Banking at UBS and Manager of Investment Banking Group at Macquarie Bank.



Average annualised revenue run rate of $120,000 achieved.

March 29, 2016

17,000 beds and over 200 facilities covered by Care Guidance matching technology.

March 20, 2016

$200,000 raised in first half of pre-seed funding round.

January 26, 2016

Demand validated through over a dozen paying clients.

November 01, 2015

First revenue achieved.

August 15, 2015

CEO recruited to take product to market.

June 15, 2015

$250,000 in pre-seed funding raised from PAN Group Australia to establish Care Guidance.

January 01, 2015


There are no articles for this company yet.

Key Customers

No one here yet.

Key Partners

No one here yet.

Previous Rounds

You must be a sophisticated investor in order to view the Previous Rounds.

You mustSign Into view this content.

Data Room

You must be granted access before viewing the Data Room.

You mustSign Into view this content.

Due Diligence

You must be granted access before viewing the Due Diligence.

You mustSign Into view this content.